Five years after being founded, Facebook decided to launch a new advertising campaign to highlight the importance of being together. Why being social is so important, is naturally at the very core of why Facebook itself was launched.

In this commercial they decided to focus this visually and narratively, on the significance of chairs in everyday society. How the chair is so much more than we first see. Chairs are where people often socialise. They are also the object people are sitting on when they change the world with a creative idea. They are part of us, and we are part of them. Celebrated in this fantastic promo by Facebook.